Cascading style sheets (css) offer a variety of functions. They can determine how a site is going to feel, function and feel over all. Css can also be used to distract and misguide visitors and the search engines’ detectors of the search engines. There is a unique look and feel assigned to each tag. The css can be used to custom these tags to fit your specific requirements, but should not be used to misguide the search engines search engines’ detectors or the visitors. Through the css it is very easy to disguise your heading as regular text. Some webmasters have also hidden their style sheets in folders that are hidden from search engines’ detectors of search engines. This is a safe method only as long as competitor websites do not spot and report this. Otherwise it is just an unnecessary hassle to take on. Using headings appropriately should reap fairly reasonable yet safe results.
We choose to call any text in bold, different colored, highlighted, in italics or even just a different font size from the regular, ‘special text’. Once such a variation is added to the text, it is automatically given a higher preference than regular text. An example of this is on our own site, the homepage content begins as “Beanstalk search engine Optimization…” written in bold. There are two reasons we put this there and in bold. The first is to catch the attention of the reader to these words in order to reinforce our brand name. The other reason is to add value to the Search engine positioning of the name. Very efficiently it serves both these purposes.
Go through your content, and keeping the visitors and the search engines, both, in mind add these special alterations to the content that you wish to make prominent. Do Not Go Ahead And Highlight Or Bold the keyword each time it’s used in the text. Be reasonable in your usage of this technique. Using common sense is advised along with an intelligent understanding of sales and marketing techniques. A good combination of these can reap great results
Inline Text Links Are Links That Are Added Within The Text Of Your Content. Let me give you my own example. In this current series I use many references to articles that I have written in the past. In order to refer to an article on keyword selection, rather than making a reference to it, like I just have, it is better to put it as follows: “if I were to refer to the article on keyword selections rather…”Similar in function to the ‘special text feature’, this has two major results. The first is convenience. The reader can quickly and easily access the information that is being referred to, regardless of its location. The second advantage is the added weight that the host page and the target page receive as result of the link.