Category SEO Techniques

SEO for Firefox and the SEO Company

Admittedly, this one does a lot of the same things that SEO Quake does, but each one has its own spin on the bells and whistles that go along with it. So while I could use one OR the other, I find that using both actually works much better. As with SEO Quake (above), I could find all the information that SEO for Firefox provides through other means. But why would I? This tool provides me with information about keyword trends and traffic so much faster than I could get it using some other resource. Frankly, I’d be a fool not to include this one in my tool kit.

SEO Link Analysis

Joost de Valk is my hero! He made the lives of SEOs everywhere so much easier when he launched this little gem. What this tool does is display the anchor text and PageRank of every single backlink on the page you’re checking out. Every. Single. One.As with the other tools, you could get this information by doing all the digging yourself. My question is: Why would you do that?! Time is money, and this tool will save you both.

Web Developer

Now we’re starting to dabble with code. SEOs come in two basic flavors: those who do their own coding, and those who need to learn how. (Which flavor are you, by the way?) What Web Developer does is that it allows you to quickly view and test the technical aspects of a site (images, tables, cells, CSS, W3C details, and so on).

This tool is amazing. I’m an ace SEO and even I don’t use all the functions this golden extension provides. Like a Swiss Army knife, though, I take a lot of comfort in knowing those functions are available if I ever do need them.

IE Tab

This one is another time saver. Sure, it only shaves off seconds–or even fractions of a second–per use. But like I mentioned above, a few seconds here and there can really add up over the course of a day!

The beauty of IE Tab is that it will load Internet Explorer into Firefox as a tab. Rather than having to switch back and forth between two windows, you can have one running within the other. How cool is that?! Sure, you could do it the old fashioned way and have both apps running separately, but that’s not nearly as cool. Also, those seconds–and fractions of seconds–really do add up.

Search Status

Another deceptively simple tool. At first glance, all you get with Search Status is mozRank info, Alexa and Compete rankings, and that kind of thing. But with one, simple click, you can get a ton more information! With just a right-click, you can get quick links info about keyword density, info from Archive.org, and info about no follow links from an SEO Company. Again, you could get all of that from other sources but–say it with me–time is money. Any tool that saves you one or the other needs to be in your toolkit. This one does both.

CSS and Software

Cascading style sheets (css) offer a variety of functions. They can determine how a site is going to feel, function and feel over all. Css can also be used to distract and misguide visitors and the search engines’ detectors of the search engines.  There is a unique look and feel assigned to each tag. The css can be used to custom these tags to fit your specific requirements, but should not be used to misguide the search engines search engines’ detectors or the visitors. Through the css it is very easy to disguise your heading as regular text.  Some webmasters have also hidden their style sheets in folders that are hidden from search engines’ detectors of search engines.  This is a safe method only as long as competitor websites do not spot and report this. Otherwise it is just an unnecessary hassle to take on.  Using headings appropriately should reap fairly reasonable yet safe results.
We choose to call any text in bold, different colored, highlighted, in italics or even justCSS Software a different font size from the regular, ‘special text’. Once such a variation is added to the text, it is automatically given a higher preference than regular text.  An example of this is on our own site, the homepage content begins as “Beanstalk search engine Optimization…” written in bold.  There are two reasons we put this there and in bold. The first is to catch the attention of the reader to these words in order to reinforce our brand name.  The other reason is to add value to the Search engine positioning of the name. Very efficiently it serves both these purposes.

Go through your content, and keeping the visitors and the search engines, both, in mind add these special alterations to the content that you wish to make prominent. Do Not Go Ahead And Highlight Or Bold the keyword each time it’s used in the text.  Be reasonable in your usage of this technique. Using common sense is advised along with an intelligent understanding of sales and marketing techniques. A good combination of these can reap great results

Inline Text Links Are Links That Are Added Within The Text Of Your Content. Let me give you my own example. In this current series I use many references to articles that I have written in the past. In order to refer to an article on keyword selection, rather than making a reference to it, like I just have, it is better to put it as follows: “if I were to refer to the article on keyword selections rather…”Similar in function to the ‘special text feature’, this has two major results.  The first is convenience. The reader can quickly and easily access the information that is being referred to, regardless of its location. The second advantage is the added weight that the host page and the target page receive as result of the link.

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